Over last weekend, I was trying to describe about the services of my organization (Hugh Technolabs Pvt. Ltd, Jaipur(HTL)) to some of the people. They started asking me about the USP of my company and as soon I told them its web and mobile solutions, their reactions were:
- Oh, you mean website and mobile app development.
- Ohk, Show me something that you do mostly.
- ..Got it, so what are those standard your organization use always.
- Providing web and mobile app can’t be a USP of an organization.
- Why can’t you just say that your organization is in development of websites and mobile apps.
- …Do you really know the definition of USP?
- Let’s talk about USP at first ..Then only describe us what is it in your organization.
- And blah blah blah….
How I felt : At first I felt like…OOHH….I may have made a mistake…and I need to learn about the services more.
But just on next moment I started describing about the creating a website and mobile app and how it is different from providing a web/Mobile solution and while describing it to them I decided to write about it to generate some awareness J .
How solution providers are different then just development of Website/Mobile App:
I am starting with an example from construction industry , you may have brought a flat or bungalow and may have went through the construction of your dream home.
Let me list some of these:
- Built-in flat or bungalow: you can change the interiors, put your things into it and start living, basic structure will be same.
- Individual Dream Home: Everything is per your requirement from start to end, it’s your own paradise and you have opportunity to let it be like the way you want …the one you ever dreamed of.
And this is the difference I wanted to share about providing web/Moblie solutions…Solutions are totally based upon problem statement of customer.
We don’t work upon certain fixed modules; we create the IT solution of a problem where customer is stuck.
If I would talk about my organization from providing a healthcare solution to automation of Construction Company, we are total solution provider.
Now, I hope my words are making sense and everyone understand why are USP is solutions.
And yes..Finally my audiences were with me. J
Shoot any comment we can discuss upon, Share any problem to get a web/mobile solution on email@example.com.