As 2018 is progressing, the digital marketing has encompassed SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. Even Google loves you, only when everyone else loves you the first. Marketing is no longer about the stuff you create, it’s all about the stories you tell to the world. There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging. There are many trends to see in digital marketing for this year and some of them includes, Mobile-first advertising, Personalization in digital marketing, video advertising, location-based targeting, micro-moments on consumers, chatbots etc.
Personalization is easily the largest digital trend brands are focusing on in 2018. It is the practice of working to provide an experience for the customer that is aligned with the customer’s specific needs and consumer preferences. Additionally, these businesses are working quickly to adopt messaging based on environmental triggers, as well as calls to action that cause stronger overall engagement. The innate ability to personalize what your audience sees is largely dependent on the extent to which you know your customer.
However, Video advertising in digital marketing can also convey a large amount of information effectively in a shorter period of time. An article consisting of 1000 words, might take 10 – 15 minutes to read and understand but the spoken words and a short snap can do this in less than half time.
Talking about Location-based advertising in the world of now, in 2018, marketers believe that it is one of the most up-coming mobile opportunities available. It is basically the creation of customized, personalized, and targeted marketing efforts that is been pointed to consumers of a specific place. Modern digital marketing tactics of this are things such as app push notifications and text messaging. They can be triggered by specific action and can help immensely in gaining the relevant customers.
Capturing Micro-Moments with customers puts a focus into prompt replies to their every question, high growth opportunities are always there for the brands that offer customers with instantaneous information upon immediate request.
Chatbots will make customer service faster, as these are no longer the robotic, clunky machines, which they used to be. They are bots that are able to provide an instant connection with customers from all over the world – solving customer issues and even ordering their products and items online. This year we have seen many brands are testing chatbots with varying degrees of success. The quickest adaptors of chatbots are currently millennials, about 60% are already using chatbots and 71% saying they would like to try a chatbot experience from major brands.
Even in the future these marketing trends are going to show huge variations on graph, so a business holder need to be in touch with these online marketing trends as ignoring online marketing is like opening a business and not telling to anyone.